Cimkék:
strategic planning, 5P, external enviroment, competitors, SWOT, business plans, action plans, financial decisions
Szerző(k):
Soós Gabriella, Novotny Ádám
Közreműködő(k):
Editor in charge: dr. Lajos Kis-Tóth Printed in: Printing House of Eszterházy Károly College, in Eger Manager: László Kérészy Technical editor: Mrs Sándor Nagy
Megjelenés:
Eger, 2015
Kód:
HUNLine_REM
Pályázat:
TÁMOP-4.1.1.C-12
Nyelv:
angol
palyazat.ektf.hu:
http://p2014-26.palyazat.ektf.hu/public/uploads/11-eroforras-gazdalkodas-eng_55e9c5acbf260.pdf
Tananyag leírása:
Students get familiar with the factors influencing the external and internal environment of businesses; acquire their main examination possibilities and the different ways of business operation planning. The characteristic features and functions of business operation systems, the principles and methods of determining and ensuring the necessary resources will also be dealt with. Besides, students get to know the essential components of marketing and finance activities supporting the operation of businesses as well as they get an insight into the main fields of change management. At the end of the course students get an overview of the operational efficiency of organisations and businesses, and methods and possibilities of measuring performance.